Article Marketing: How to get it Read

Writing articles is one of the best and most popular ways to promote your web site. Not only that it’s easy but also free. You may have written an article but you wonder why it isn’t being published or passed around. Probably no one’s reading it. What you have to do is encourage people to read it before you encourage them to pass it around.

An article is meant to be read, with people not reading, it basically means no one will pass it around or publish it. If you started to write an article you want it to be read, there is no point if you write an article only to be rejected or not read. There may be many articles that is the same about your topic, you should let it stand out. How would you do this?

Some web articles are read but, regrettably, most are not. This is because you are not being creative enough to explore the world of article writing. Bring your article to life. To improve your article, here are some ways to make people actually read your article.

• It is important that you should write about something you are interested in and write them in a different way. Chances are, there are many articles that discuss your topic in the internet. You might have seen articles pointing out the same thing and you might have actually researched on some of them. Knowing the subject helps you, if you do; try to approach it in a different way. Add a little humor or ask some obvious question about the topic that many people would want to ask but most articles do not include them, and of course, answer it. Asking questions makes the article easier to write because you have a specific goal. Questions also make an article more interesting to read.

• Your headline should be catchy. A catchy headline is one of the most important features of an article. When your article is included on the list of an article publishing website, it will usually display your headline with a little introduction underneath it. A good headline should catch the attention of people browsing the article publishing website. Some people also searches for an article on a search engine, so it is important that your headline should contain some popular keywords relating to your topic as well. Remember that some people judge an article by just reading a headline. No matter how informative and fun to read your article is, if the headline does not catch people’s attention, they will not read it.
Article Marketing: How to get it Read
• A good introduction should also be considered. Since it is where people begin reading your article, it should also be catchy. Try considering asking a burning question for an introduction. This would certainly catch people’s attention. Asking question can also make it easier for you to make an article. It usually develops from one question to another.

• Ease of reading. Keep it simple and to the point, try using short paragraphs. A single sentence for a paragraph works great, even a single word. People usually do not want to read articles that have long paragraphs. Keep in mind that the more white spaces people see the more comfortable an article is. It is also a good idea to use bullets to point out your explanations. Also, try to not include technical terms. Many people may be interested by what your topic is but that does not necessarily mean that they know about the technical side of your article. For example if you’re writing about guns, do not include a lot of numbers in it such as: “This particular gun is effective if you use .50-70 straight case shell with 85 XYZ cubed to 400 PF and MV 40,000 FPS then 52 IRA’s or 57 BBD’s” and so on. Who would want to read that if all they want to know is what bullet to put in? Probably someone who is as technical as the writer is, but not all of people have technical know-how about a topic, they just want to know what it’s all about

• Make your reader believe that you know what you’re talking about, but don’t forget to make it a bit humorous.

• Do not make a sales pitch. Remember that articles are for information not for selling. It is to make readers know what the product is all about. If you make a sales pitch, you’ll be like an annoying salesman on their front door.

• And lastly, never forget to include your name, business name, and website URL in your resource box. This is the most common mistake article writers do.

Article Marketing: How to get it Read

Article Marketing: Making the Perfect Resource Box

Making a quality article is not enough for it to sell; you have to make a resource box. It’s true that quality article writing can benefit your business by generating targeted traffic but it can also benefit you as a writer.

Besides promoting your business, a reader will sometimes be someone who is looking for a good writer. If you made a quality article and didn’t include a resource box, the person who is looking for a good writer to employ will never know how to contact you.

A resource box contains all the information about the writer; it will be like your calling card. Since there are so many people in the internet employing good writers, you can also make extra money by writing for someone. This means that your day job or your online business will not be the only source of income you’ll have. Writing is also a good business.

To make a resource box, here are some of the important items that you should include:

• Your full name: It is very surprising that many people who writes an article and post them in article publishing websites forgets to put their name on it. Your name should be the first thing you should put in a resource box.

• You should also include your website URL. People who would want to see more of your articles would really want to visit your website. People who are looking for writers would often visit the writer’s website to take a look of your other articles.

• Including your elevator pitch will get people more interested in you. Put 1 to 3 sentences that say about what makes your offer different from others.

• Now that you have their attention, you now have to make a reason for them to visit your website or buy from you. Since your submitted article contains only some few information about your product it is best that you should invite people into your website. Remember to give only one specific reason to visit your website.

These are the most important content of a good resource box. However, there are other optional items that would be beneficial to include.
Article Marketing: Making the Perfect Resource Box
• You should include the article publishing website URL in your resource box. Include all articles publishing website that you have submitted your articles. This is because people can read more of your articles from other article publishing websites.

• Include your contact information such as, your phone number, email and address. It creates a sense of professionalism. People who are hiring writers will be able to contact you and speak to you personally. By doing this, people may even invite you to speak on seminars and workshops. Paid or not, do not reject them, this can be good for your reputation and many other opportunities will come.

• Include a sentence that you will give free reports and of course you should provide them the free report. This will further enhance your credibility. Some people will think that you hired someone to do the articles for you. By creating a free report they can be surer that you wrote the article yourself.

Now you’re ready to post your articles in article publishing websites. You now have the idea to market your articles. However, don’t overdo your resource box. Here are some things that you should not include in your resource box. These are some of the most common mistakes people make in a resource box:

• If you have several websites, do not include every single one of them in your resource box. This will ruin your credibility. Post only your website that is related to the topic. If you post a link of each of your website that has nothing to do with the topic, it will make people think that you are a scammer.

• Do not post all of your achievements, people don’t care. Remember to keep a resource box simple and to the point. A resource box is for your information not for your ego.

• Make your resource box small. It should not be larger than one-fifth of your article size.

By making a resource box, it will give you a sense of professionalism and also could make people think that you are an expert on the topic. Be sure to follow these guides and you can have many business opportunities in the future. Again, do not forget to include your name.

Article Marketing: Making the Perfect Resource Box